Two new '68 brochures posted...

[FORDification]

I've just posted two more '68 brochures...and these two are part of a set, so to speak.

In 1968, Ford conducted a two-phase endurance/evaluation test of their F-series pickups.

- Phase I consisted of a 3,500-mile trip from Florida to the Mexican Yucatan Peninsula.
- Phase Two consisted of assembling 21 Ford and Chevrolet truck owners from across the nation for the " '68 Better Ideas Pickup Owners Panel", taking them on a 130-mile cross-country run through Texas, and then evaluating the results.

Each Phase got their own 4-page brochure, both of which were just scanned and posted.

'Ford Truck - Better Ideas' Promotion - Bulletin #1



'Ford Truck - Better Ideas' Promotion - Bulletin #2


Also, just so you're aware, there's another Phase 1 brochure that's was already posted to the site (about a year ago)....that's the 68 Explorer Special - 'Come Explore With Us brochure:


All three of these go hand-in-hand with each other...I just finally got around to getting these last two up for you.

Enjoy!

[SteveC]

that is good reading . i always love reading these old articles.

thanks

[FORDification]

Just for the heck of it, I scanned one of the pics from one of the above brochures, just 'cause it was cool. Too bad it wasn't in color.

[67mann]